Merchant Account Blog & Credit Card Processing Blog

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Understanding Your Merchant Account Responsibities !!!!

If you are shopping for a new merchant account, you need to understand what you are getting into. Many times business owners are in a rush to set-up credit card processing for their business, they overlook the fact that they are entering into a contract that has many responsibilities and rules to abide by.

Many times merchants will find out the hard way, by being fined or getting their merchant account shut down. In some instances, merchants are “TMF’d” which means they lose their privilege to accept credit cards in the future. It surely make more sense to understand your responsibilities and model your business to conform with the rules set-forth by Visa and Mastercard.

Accepting Credit Cards - A Privilege:

Understand that being accepted to accept credit cards is a privilege, not your right !!!! Should you take this lightly, you could find yourself losing this privilege, permanently. That’s right, permanently !!!! You could personally be banned from ever accepting credit cards, for any business endeavor in the future. 

Unhappy Customers Can Destroy You:

An unhappy customer can create havoc on your business. Credit card holder’s have the right to call their credit card company and dispute a transaction on their credit card. These disputes have the potential of becoming a “Chargeback” to your business. A chargeback is simply a reversal of the charge, from your bank account, back to the customers card. These reversals come with very stiff fines to the business owner and could get your account terminated. Here some key points to avoiding chargebacks.

• Offer A Superior Product Or Service
• Quickly Resolve Customer Service Issues
• 100% Unconditional Return Policy
• Toll Free Customer Support
• Maintain Signatures + Shipping Records

Exceeding Volume Limit’s:

Every merchant account agreement has an “Average Monthly Volume” amount for Visa & Matercard. During your approval process, this amount is underwritten by the processor and is usually based on the credit scores of the merchant. If you are approved for that amount, you must process within the limit.

Should the limit become an issue, you must call in to ask that it be re-evaluated by the underwriting department. If your credit scores are too low, you may not get an increase.

If you simply ignore this limit, at some point your account will be shut-off.

Exceeding Ticket Limit’s:

Every merchant account agreement has an “Average Ticket” amount for Visa & Mastercard. Again, during the approval process, this amount is underwritten based on your credit scores. From an underwriting stand point, the higher the ticket, the higher the risk. If your account is approved for a certain ticket amount, you must process within that limit. Occasional “High Tickets” should be disclosed on the application, prior to underwriting. Contacting your “Risk Department”, prior to running high tickets is advised.

If you simply ignore this limit, your account could be terminated.

Honor All Cards:

Every merchant account agreement has a “Honor All Cards” Claus. This means as a Visa / Mastercard Merchant, you are bound to honor every credit card transaction presented to your business. That tiny sign at your local diner that states, “$10 Credit Card Minimum” is in direct violation of the terms of the merchant account agreement.

You cannot charge a “Surcharge” on credit card transactions either, this would also be in violation of the merchant agreemnet, as well.

Reserve Account:At any time, at the sole discretion of the bank, the bank has the right to place funds on hold in a non-interest barring reserve account. Reserve account is to protect the bank from future losses due to fines, chargebacks, ect that may come through your merchant account. Hold time-frame will be determined by the bank and is usually for long enough time period to cover future customer chargebacks.

In Conclusion:

As you can see, “Your Privilege” to accept Visa & Mastercard comes with many duties and responsibilities. Failure to comply, could prove to be very costly and cause your account to get “Terminated” and potentially lose your credit card processing privilege in future business endeavours. Play it safe, understand the rules and play by them.

If you have any questions, please feel free to give me a call.

MARK SANDS
1st National Processing
http://www.usa-merchantaccount.com
1-866 828-8683

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Understanding Different Merchant Account Types

Today we are going to discuss different types of merchant accounts for credit card processing. Their are different methoods of payments, such as face-to-face retail sales, telephone orders, fax orders, ecommerce orders, and wireless point-of-sale transactions. We will discuss each transaction type in detail below.

RETAIL - Face To Face / Swiped Card Transactions

We are all familiar with making a credit card purchase at a retail location, where our credit card is physically swiped through a credit card machine. Card information is transmitted via phone-line or tcp/ip internet connection. Card is authorized and the transaction is approved or declined. Customer signature is required and maintained by the merchant for future reference.

These transaction types receive the Best Rate for the merchant, as the card is present and signatures are verified at the point-of-sale.

KEYED - Telephone Order / Fax Order

A “Keyed” credit card merchant account is for businesses that take’s credit cards from customers who are not present to swipe through a credit card machine. Customers card information is manually keyed into a credit card machine, credit card processing software, or online virtual terminal. Card data is transmitted and verified, including customer address, zip code, and cvv2 information.

These transactions are of higher risk of fraud and typically cost slightly more in fee’s.

E-COMMERCE - Internet Sales / Order Entry

Ecommerce transactions are originated on the interent. Going to an online store, adding things to a shopping cart, and finally clicking “Check-Out”. The customer enter’s in the card information, address information, and the cvv2 code from the back of the card. Information is securely passed and authorized in real-time. Merchants as a rule, never see the customerrs card number for added security.

These transactions are of higher risk of fraud and typically cost slightly more in fee’s.

WIRELESS - Mobile Merchant / Off-Site Sales

Lastly we have a Wireless Merchant Account, where the merchant processes credit cards using a wireless point-of-sale device. Credit cards are swiped through the terminal and data is passed through a wireless signal, which is enqripted for security purposes. Transaction is approved or declined and a signature is required on the receipt. These devices are also becomming popular at restaurant settings, where the device is handed to the customer and the card never leaves the customers hand.

These transactions are considered “Retail”, as the card is present and swiped through a machine.

If you have any questions, please feel free to give me a call.

MARK SANDS
1st National Processing
http://www.usa-merchantaccount.com
1-866 828-8683

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Saving Money On Your Merchant Account Fee’s !!!!!!!!!!

Saving money on your merchant account & credit card processing fee’s has never been more simple. We have put together a program to save you hundreds, if not thousands of dollars in fees, depending on your current monthly volume. Perfect solution for any business owner looking to cut cost’s.

INTERCHANGE PLUS PRICING - Start Saving Today !!!!!

In the past, this program has been reserved for High Volume Chains, such as Wal-Mart or McDonalds. We have opened the flood gates for any business size to profit from the savings. For those of you who are not familiar with the term “Interchange”, interchange is the cost passed on by Visa & Mastercard which accounts for the majority of your transaction cost’s. Interchange consists of several hundred catagorys which any transaction could fall under. Here and links to the most recent Interchange Schedule’s for Visa and Mastercard, as you will see this is quite complicated.

To simplify matters, most merchant account’s are on a “Tiered System”, consisting of Qualified, Non-Qualified, and maybe Mid-Qualified rate. These tier’s cover any downgrades by Visa or Mastercard in which certain transactions may fall. This simplifies “Interchange”, but alway’s cost’s more in credit card processing fee’s to a merchant on the Tiered System.

BOTTOM LINE - SAVING MONEY LIKE THE BIG BOY’S !!!!!!

We are now offering “Interchange Plus Pricing” to merchants of any size. Previously reserved for large corporations, this pricing schedule will saving you money on your credit card processing fee’s and is available to any merchant account, regardless of size.

Call us immediately for a cost analysis and began saving like the big boy’s.

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Merchant accounts processing with 1st National Processing can put there fears aside with becomming PCI Compliant with the complicated standards recently set-forth by Visa & Mastercard. We have simplified the process, making it quite simple for our merchants who process with us.

First, we have painless online survey which will walk you through each step of completing your Self Assessment Questionaire, required for PCI Compliance. Once the “SAQ” is completed, you will receive an email if you need to perform a “Quarterly PCI Scan” of your website or network. You will then receive instructions by mail for performing any required PCI Scans.

Lastly, if you are required to perform PCI Scans the cost is included in our Annual PCI Compliance Fee of only $30.00. This minimal fee is cheap when compared to other processors, who charge $79-$99 and expect you to become PCI Compliant on your own.

If you are looking for more information on PCI Compliance, here’s a great 10 Minute Video that will educate you on the subject.

1st National Processing Customers can begin the PCI Compliance Process by clicking here.

MARK SANDS
1st National Processing
http://www.usa-merchantaccount.com
1-866 828-8683

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Convenience Store Merchant Account

Accepting credit cards at a convenience store is a must in today’s marketplace. Getting the best rate is equally important to be competitive in your business. We offer special pricing for C-Stores with good monthly sales volumes. Now, convenience store owners can receive special pricing, once only reserved for corporations like WalMart. Saving money on your credit card processing rates & fees has never been more important for convenience store merchant account owners, as we move into a slowing economy.

OTHER C-STORE PRODUCTS:

Convenience store owners looking to reduce their expenses should grab their current statements and give me a call to immediately cut their current credit card processing costs. We look forward to working with you.

MARK SANDS
1st National Processing
http://www.usa-merchantaccount.com
1-866 828-8683

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Today is one of the best times in history to apply for a merchant account to accept credit cards at your business. You will find free credit card terminals being offered by many offices in return for your business. Credit card processing has become a must for most businesses and the competition between providers is fierce. This competition in my opinion is the result of the internet, with business owners being more educated by searching for the best deal on credit card processing.

Free equipment like; free credit card machine, free credit card software, and free ecommerce solutions are slowly becomming the norm on the internet. This competition was sparked a couple of years ago and may continue for the near future. No one know when they will “Pull The Plug” on free equipment, but for now it is available and everyone should take advantage of it.

If you are thinking about setting up credit card processing for your business or are thinking about switching your provider, for a much better rate, please give me a call to discuss your needs. We offer free equipment on all new merchant accounts for credit card processing.   

MARK SANDS
1st National Processing
http://www.usa-merchantaccount.com
1-866 828-8683

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Businesses looking to use credit card processing software to process credit card transactions, should be thrilled to know that we are giving away free credit card processing software with every new merchant account. The software is perfect for retail merchants running transactions at the point-of-sale, using a mini card reader connected to their pc or mac system. Even more exciting, the software is perfect for merchants taking credit cards over the telephone, fax machine, or internet. These business types would include; phone-order, homebased, office billing, internet merchants, or any business type where the credit card to not present.

The credit card processing software will quickly install on any pc or mac computer. The software has a very small foot-print and can be called up from your desktop. Best of all it’s free !!!! Secondly, you have free lifetime technical support and all future upgrades are absolutely free. The software can bw downloaded immediately after your merchant account is approved.

If you have any questions about our Free Credit Card Processing Software, please give me a call.

MARK SANDS
1st National Processing
http://www.usa-merchantaccount.com
1-866 828-8683

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Credit Card Processing Software

Point-of-sale credit card processing software is a must merchants processing transactions from a computer or pos register. We will cover both “Retail” for face-to-face transactions (Swiped) and also “MOTO” for card Not Present transactions (Keyed). Most software packages will support both types of transactions.

We’ll start with a retail enviornment, where the customer is present and will swipe his credit card. This software would be installed on the hard drive of the point-of-sale system. A swiper device would also be installed in a usb port and configured to run on the software. In this senario, the customers card is swiped and the dollar amount entered. Software would dial out through a TCP-IP Internet Connection and process the transaction.

In a card not present enviornment, such as phone order or fax order, the software would reside on the computer system of the merchant. A swiper device would not be necesarry, as the card information is manually keyed into the software. Certain other information would be required, such as street number, zip code, and last three didgets on back of the credit card. Again, transaction is transmitted via a TCP-IP Internet Connection and the credit card transaction is processed.

Credit card processing software can vary in price, usually starting around $199 - $249. Many pos systems are compatable with PC Charge, a product manufactured by Verifone. This is a very popular solution and comes with free support fot the first 30 Days. We also offer a Free Credit Card Software which is a free dowload by the eProcessing Network called JPOS Software. This simple to install software comes with life-time support, at no charge.

Call me today for the free download & set-up, a merchant account with us would be required.

MARK SANDS
http://www.usa-merchantaccount.com
    

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